New UCI rule allows customers to spend more money
November 30, 2015 § 57 Comments
The UCI Rules Committee announced that professional teams will be allowed to use disc brakes in all races for 2016. “We think this will help cyclists at all levels spend more money,” said committee chairman Snookie van der Sluit in a press release.
“There is a significant need for disc brakes among manufacturers, wholesalers, and retailers in every market segment,” said van der Sluit. “And disc brakes allow them to meet the need for more customer expenditures, which is a key component in making cycling even less affordable as a sport or recreational activity while simultaneously accelerating the twin trends of planned obsolescence and product incompatibility.”
Reactions in the cycling world were generally positive. “I don’t give two fucks what we ride, all my shit’s free,” said Fabian Cancellara when asked about the rule change.
Mike Sinyard, president of Specialized, was equally enthusiastic. “I’d definitely give two fucks, probably even ten,” he said. “Although braking performance in wet conditions is offset by the greater weight and the pain-in-the-ass factor of through-axles, getting every pro on a disc brake is crucial if we’re going to make weekend warriors insecure about not having the latest trick shit. And that’s the fulcrum behind every meaningful bike purchase these days.”
Simon Mottram, CEO of Rapha Clothing for Gentlemen and Gentlegirls, saw huge opportunities in the new rule. “Cyclists have shown a huge appetite for spending more money, and the fact that disc brakes are better in the rain, an environment in which no one with a brain ever rides, is a key sales point. Now the flabby flabber who only goes out when it’s 65 and sunny can buy a whole new bike and wheelset to feel better about the possibility of riding in the rain, even though the actual chances of him doing it are zero. And we have a new line of disc gentlemen rainy pink clothing to go with it, a cute motif of baby whales with pink spouts.”
Derek Bouchard-Hall, the new CEO of USA Cycling, gushed about the new ruling. “Expensive? Yes. Requires replacement of your current $15k wheel quiver? Yes. A guarantee that fewer kids will get into cycling? Yes. More ad revenue as manufacturers and retailers seek our platform to tout the new technology? YEEESSSSS!!!”
Frumpy McDangle, local trail boss for the South Bay Sunday Fritter Crawl, was more circumspect. “I’m sure it’s a great idea,” he said, “but I haven’t bought a new piece of bicycle equipment since they came out with derailleurs, so unless it helps me with my morning dump I’ll probably pass.”
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