Sock it to me
October 23, 2017 § 37 Comments
The first time I met Diego, he must have been around fourteen. His dad Joe had brought him along on the Man Tour, a ridiculous odyssey of geezers riding five days from San Jose to Los Angeles, flatting, falling, complaining, getting indigestion, getting road rash, getting saddle sores, getting achy, and having the best time this side of a fresh box of Depends that we were ever going to have.
Diego’s signature move each day was to collapse on a bed, unable to move, where he was essentially force-fed enough nutrients to make it through the next day. We were old and our prostrates were leaky, but we were still able to cover more ground faster and recover quicker than a little kid.
A couple of years passed and youth put age in its place as Diego became one of the fastest riders in SoCal, eventually landing a spot on the Hagens-Berman team and planning for a career in Europe. Along the way he became an Eagle Scout, because, you know, why not? More important than any community service or academic achievements, he also set the KOM on the Switchbacks here in Palos Verdes. Way, way more important.
After a brief stint in Belgium where the distance from home, poverty wages, brutal competition, lousy weather, unfamiliar food, and daily risk of life and limb convinced him that SoCal wasn’t so bad after all, Diego came home, put the $12k bike racer dream out to pasture, and embarked on a new venture–his clothing company, Base Cartel. The ethos behind the clothing, in addition to quality construction, is a design aesthetic that focuses on the sights, sounds, and cultures of Los Angeles. Not being a designer myself, and only vaguely an imported Angeleno, I’m not sure what that means, but his stuff certainly looks great.
I can’t otherwise comment on Diego’s bike clothing line other than that it looks sharp and the people who wear his kits say great things about it, people who are pretty critical when it comes to cycling apparel. I can tell you that bike riders and bike racers in the South Bay love to support a hard-working young man whose business is community based and devoted to all things cycling. It’s refreshing to see a small business flap its wings and get off the ground, supported by friends, family, and personal relationships.
What I can comment on are Base Cartel’s socks. It was well over a year ago that he gave me a pair of his Pro Mesh socks to wear. Of course, even if they had fit like a plastic sandwich bag and felt like sandpaper, I would have gone ahead and purchased a couple of pairs to help the kid out. But I wouldn’t have bought more than thirty pairs for my own personal use, and I certainly wouldn’t have bought over 500 pairs to give to friends and as prizes for the La Grange Cup if they weren’t amazing beyond any words.
Pro Mesh sock, how can I describe thee? Thou art soft and comfy beyond any reason or rhyme. Thou grippest my toes in a loving embrace and leave nary a chafe or raw spot, no matter how tightly I lace down my shiny white dancing shoes. The first few times I wore these socks I thought, “They’ll be falling apart after the fifth wash. No way that anything this delicate and soft and smooth can last.”
But in addition to a softness and form-fitting nature that makes you want to snuggle with them between the covers, whisper sweet nothings into their cuffs, and bring them pancakes in bed, the socks are crazy tough, no, they’re Wanky tough. I don’t know what the secret sauce is that they pour into the Base Cartel socks in China or wherever the socks are brewed, but it is at least one part frog’s wart for every cotton/polyester fiber. That’s how magical these things are.
Of course, knowing that you’re supporting locally grown talent adds to the comfort, too. As it should.
For $2.99 per month you can subscribe to this blogcast, or podblog, and get none of the news that’s fit to print but all the news that’s fun to read. Click here and select the “subscribe” link in the upper right-hand corner. Thank you!